Darek Creel has over 15 years of industry experience and serves as R2 Corporations Director of Sales and Operations. From 2016 through 2018, Darek was R2 Corporations Director of Sales where he was instrumental in revenue growth in excess of 54% during that period. In 2018, His performance paved the path for an internal promotion with the additional responsibilities Operations.
Creel responsibilities ensure that R2’s daily activities run smoothly by providing parameters to optimize how efficiently and effectively the organization is operating to maximize revenue. He spends a good portion of his time reviewing and evaluating equipment to determine its remarketing viability and optimum channel of sale.
Creel’s duties vary considerably depending upon the needs of the company. He oversees ITAD, test & repair, purchasing, and sales for the organization. He is also responsible for targeting specific areas in which the company can improve operational efficiency. This includes monitoring revenue margins and worker productivity, as well as implementing new directives for growth. and setting guidelines for personnel evaluations, recruitment, and advancement.
Darek, a native Texan, spends his free time with his wife and two teenage daughters walking the Rescue dogs the Creel family has adopted. He also is a huge sports fan never missing University of Texas Longhorn games.